I know that for now it's the only way to produce a great amount of content in a small amount of time and that it's also the only way to keep the identity of the creators secret, but I hope they'll be able to overcome it as soon as possible because oh boy do people on the internet DESPISE AI when it comes to content creation, understandably.
For now it's unavoidable but in the long run it will probably be better to not be associated too much with AI generated content (of course only the audio and video is generated) because everything AI instantly summons the words "slop, talentless, lazy, I could lose my job to it" etc. in the minds of a lot of people, I gotta say as of lately I too stopped seeing AI as favorably as before, it almost seems like the "hype" has died down and corporate entropy took over fully. It kind of became a buzzword, like the blockchain.
Not claiming that these are factual things, but it is what the general populace feels like it seems.